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Posts Tagged ‘history’

This past week marked the 62nd anniversary of the first issue of Sports Illustrated — the magazine that became must-read fare for American sports fans, despite being ridiculed by Time Inc. highbrows who called it names like Jockstrap and Sweat Socks.

My grandfather the Time Inc. employee, perhaps attuned to the great possibilities ahead, saved not only that first issue from August 1954 …

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Wes Westrum of the Giants, catching, was the Giants’ manager at the time of SI’s 20th anniversary in August 1974. Eddie Mathews of the Braves, at bat, managed the Braves in 1972-74 but didn’t quite make it to the anniversary: He was fired in late July.

… but also the first of several pre-production mockups, or “dummies,” from the previous December.

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Not a swimsuit in sight.

The SI saga is interesting enough … but really, an enterprise as entrenched and successful as SI doesn’t need me to tell its story.

Instead, we’ll look at a note from my grandfather’s personal journal, which documents a different, less successful Henry Luce magazine venture … one that my grandpa never bothered saving souvenir copies of.

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This journal entry was clearly revisited and revised several times; I’m assigning it a date of 1964, for reasons that will become apparent.

I’d heard of Time Inc.’s Big Four publications – Time, Life, Fortune and SI — three of which continue to publish today.

I wasn’t familiar with Architectural Forum, but its name made it easy enough to imagine — a specialized trade journal. (The New York Times’ obit of Luce said he bought Architectural Forum in 1932 because he was interested in the field.)

But what was House & Home? Was it a lifestyle and decorating magazine, of the sort that are a dime a dozen on today’s magazine racks? Did Henry Luce pioneer a publication America wasn’t ready for, but has since come to crave?

The answer turned out to be … no.

Various sources, including the obit linked above, indicate that House & Home was spun out of Architectural Forum in 1952. The new title was aimed at the building trade, not at home decorators. It targeted the booming residential construction market, while the older title continued to focus on commercial construction.

Time announced the new magazine’s arrival in January 1952 with a characteristically backwards-written blurb: “To more than 100,000 subscribers this week went a brand-new magazine : HOUSE & HOME, ‘for those who plan, build, buy, sell or finance new houses.’ “

And 10 years later, a full-page ad in Luce’s Life magazine touted House & Home as “the management magazine of America’s biggest industry,” full of house plans, construction products and methods, financing information, and other dope that would help professionals “design, build, finance, supply and sell houses that won’t be obsolescent before the first owner moves in.

(The cover of one issue, from April 1955, can be seen here.)

It actually sounds like an old issue of House & Home might be an interesting read, the way insider snapshots from the past sometimes are.

And, given all the houses that got built in America during those years, one would think such a magazine would thrive.

But it didn’t. Or, at least, it didn’t do well enough to be worth keeping around in the Time empire.

According to Luce’s obit, House & Home was sold to McGraw-Hill in 1964, the same year Architectural Forum was folded.

(The two decisions were apparently made separately — see how my grandpa reduced the number of Time titles from six, to five, to four.)

The name House & Home is still being used today, but the focus on the building trade was abandoned somewhere along the line. The current publication is very much in the mass-market home design tips-and-tricks bag, with a sideline in celebrity headlines like “Can You Believe A Jonas Brother Built This Jersey Home?”

Given the power of Henry Luce’s publishing empire back in the ’50s and ’60s, I wonder if Time Inc. could have created or defined the kind of home magazine America eats up today.

I’m sure ladies’ magazines over the decades have offered plenty of decorating tips, and Time would not have been the first publisher to enter the genre.

Still, since Luce and Co. dominated the newsmagazine and sports magazine fields, one imagines they could have owned home design and lifestyle as well, with a little bit of vision. All those new suburban homes could have been ripe targets for a well-pitched publication.

On the other hand, given the internal resistance to Sports Illustrated, imagining Time Inc. entering the home-design field might be farcical.

A company that scoffed at the idea of a magazine with Y.A. Tittle on the cover would probably have laughed itself hoarse at a cover piece on “Redecorating Your Farmhouse Colonial.”

So, who knows. Opportunities that seem evident in the rearview mirror are not always evident at the time.

Just ask the Time bigwigs who probably went to their graves thinking of Sports Illustrated as “Sweat Socks.”

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Last week, I explored the roots of the Blumenau family’s summer cottage tradition. While I don’t have a calendar entry to go with this post, this seemed like a logical sequel.

A starter cottage, you could definitely call it.

The place on Keuka Lake my parents bought circa 1980-81 was a no-frills spiritual heir to the lake cottage in Becket, Massachusetts, that my dad visited for several summers during his boyhood.

According to lore, the place on Keuka had been built in a week — or was it a weekend? — by a bunch of like-minded, tool-handy amateurs, back in the days before building permits and zoning inspections. Its septic tank, befitting Keuka’s best-known industry, was said to be a repurposed wine barrel.

There was no heat, except for a space heater. Other operating systems were seasonal: The boat rails, the dock and the water pipe went into the lake every cold April and came back out every cold September.

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The Blumenau brothers on maintenance duty, 1981, with the bluff of Keuka Lake’s “Y” in the background.

It might not have been quite as shacky as I make it sound. It never fell over, like a house of cards, and had to be rebuilt.

But it lives in my mind as a place of mothballs, must and mice — regular co-tenants that we would occasionally corner, our sneakers in our hands, and beat to death. A place with a secondhand utilitarian funk I’d never experienced and didn’t much like. A place where what was yellow was left to mellow.

(In fairness, it was also a place where I loved to row a rowboat, chill in an inner tube, clamber up hillsides in search of blackberries, burn marshmallows into blackened goo over a fire, and watch Vin Scully and Joe Garagiola call the Game of the Week on staticky Channel 3 from Syracuse.)

Despite the cottage’s isolated funk — or maybe because of it — my folks were glad to invite friends, relatives, and friends of relatives down to share their newfound getaway. They were never eager to get into the rental game, but guests were welcome.

And, in the summer of 1983, my grandparents and great-grandma joined the roster of guests making the trip down.

They were still living on Hope Street in Stamford then. I’m guessing they came to Rochester and then we drove them the rest of the way to Keuka, rather than force them to navigate the backroads of the Finger Lakes.

I didn’t appreciate the significance of their visit at the time. But now that I’ve thought and written about the rented cottage at Becket, it seems cool and appropriate that my dad would invite his folks (and his grandmother) to the lake.

Like a kind of repayment, or a returned favor … with an element of celebration, too.

You guys introduced me to rustic summer getaways, he might have thought. Now I’m fortunate enough to have one of my own, and I’d like you to come share it. Put your feet up and feel the breeze.

It took a little doing to get them there.

Specifically, you had to climb down a steep old set of concrete steps to get from the road to the cottage. My 96-year-old great-grandma was not denied; slowly, with escorts on all sides, she made it down (and up again).

Here, then, a gallery of pix — some my dad’s, some my grandpa’s — from the Hope Street Blumenaus’ trip to that first cottage on Keuka Lake.

Twenty-plus years past Becket, everyone discovered once again that escape from the world is sometimes the only frill you really need.

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My great-grandma and grandma on the pitted concrete porch.

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Still life with dock.

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Grandma gettin’ in deep. (Note the open toolbox next to the boat. This was a frequent sight.)

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Me in the rowboat, dressed for the high seas. My brother fishing (illegally — shhh, don’t tell anybody.) Dad in the water.

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View from the porch. Looks like a nice day for a sail.

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Always looking for painterly inspiration, my grandpa took a bunch of landscape pix around the lake. Some others appeared in this long-ago post, if you want to see more.

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Tom and Huck.

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Tired of going to the beach yet?

This week, we’re going to follow the Hope Street Blumenaus on vacation again.

This time, they’re headed inland — on one of a series of trips that, I think, would have a lasting influence on my family’s life.

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On the world stage, the first few days of August 1962 are starcrossed.

They will be Nelson Mandela’s last days of freedom for nearly three decades: The South African anti-apartheid activist is arrested Aug. 5 and remains imprisoned until early 1990.

They are also Marilyn Monroe’s last days of life. Sometime on the evening of Saturday, Aug. 4, the screen icon takes a fatal overdose of barbiturates at her home in Los Angeles.

Drugs also prove the undoing of Tusko, a 14-year-old male elephant at the Oklahoma City Zoo, who dies a seemingly bizarre and unnecessary death on Aug. 3 after researchers inject him with a megadose of LSD. (The researchers were trying to simulate a state of temporary madness that affects male elephants.)

Other matters that will change the world are simmering this week, but not yet ready to break.

CIA Director John McCone is, presumably, gathering evidence this week and building an argument on an important national security matter. On Friday, Aug. 10, McCone will send President Kennedy a memo raising his suspicion that the Soviet Union is putting missiles in Cuba.

Distinguished meteorologist Harry Wexler is looking ahead this week to an upcoming talk about the possible effects of chlorofluorocarbons on the ozone layer. Unfortunately, he won’t get to deliver it: He dies Saturday, Aug. 11, while vacationing on Cape Cod. It’s later suggested that Wexler’s death is a significant setback to the issue of ozone layer depletion; the first scientific papers on the subject are not published until 1974.

And in England, a young man named Pete Best is approaching his two-year anniversary as drummer with the Beatles, one of the most popular “beat” groups on the Liverpool scene and recent recipients of an EMI recording contract. Best will be sacked on Thursday, Aug. 16; none of the rich and often conflicting lore that has arisen around the Beatles suggests that he saw it coming.

In the midst of all this, the Blumenaus of Hope Street, Stamford, Connecticut, are not on Hope Street. They’re getting away from the increasingly crazy world in a little corner of the Berkshires.

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Becket, Massachusetts, is a small town southeast of Pittsfield, near the edge of Berkshire County. (Mapquest puts it at about two hours and 45 minutes from Stamford.)

I’ve not been there that I can recall, but from the sound of things, it’s a nice woodsy place where camps and cottages mingle with artists’ colonies.

In the ’50s and ’60s, a guy with the marvelously euphonious name of Heimo “Hoot” Huhtanen and his wife Olive owned a cottage on Center Lake (a.k.a. Center Pond) in Becket.

My grandmother was an old friend of Olive Huhtanen’s, and through that connection, the Blumenaus of Hope Street sometimes rented the cottage.

From the looks of it, it was no-frills but cozy, with boating, swimming, walking in the woods, and lying in the sun the chief attractions.

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Boating.

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Swimming. (FWIW, these pix are from a visit in the late ’50s sometime, not August 1962. The place didn’t change too much, I don’t think.)

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Walking in the woods. There’s the conical (not comical) sun hat again.

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Lying in the sun. (My grandma is enjoying the collected short stories of John Steinbeck.)

My dad recalls the place thusly:

Yes, Becket was pretty basic.  The terlet was essentially a large porta-potty, which we had to take out to a specific site in the woods every day and empty.  And there was no running water; perhaps you’ve seen the picture of Elaine or me pumping the water.  But it was a great vacation cottage; I loved it.  And the old AM radio could get stations all over the eastern U.S. at night; I specifically remember listening to Albany and Troy stations as a portent of things to come.  Great stone fireplace where Drawing Boy would make a fire and make popcorn.

June 19, 2011: Dads.

Let a man come in and do the popcorn.

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My aunt on pump duty.

I suspect the Huhtanens’ cottage in Becket planted seeds in my dad’s mind regarding the pleasures and relaxing possibilities of a vacation cottage.

In the early 1980s, as a grown man with a family and a corporate job, he bought his own cottage in the Finger Lakes of central New York. He didn’t feel like renting it, so he sought to get as much out of it as he could; and it became a regular part of my family’s summer weekends to spend time at the lake when I was growing up.

(I don’t know if he gave any thought to buying in western Massachusetts. Probably not; it’s too far from Rochester for a relaxing weekend trip.)

A few years later, seeking more comforts and fewer hassles, my folks sold the first cottage and bought a nicer one. And just a year or two ago, they sold up in Rochester and moved to the Finger Lakes full-time.

So, that first week in August 1962 — as well as other, earlier visits to Becket — would shape the next generation of Blumenaus’ routines and experiences.

I didn’t take to roughing it as comfortably as my dad did, and I never enjoyed the place in the Finger Lakes as much as he did. So I don’t have a summer place of my own, either owned or rented.

But my kids have always enjoyed going to see their grandparents at the Finger Lakes. So maybe someday they will get away to a shack on the water, and the tradition of Becket will leap a generation and continue.

The lake in Becket is still there, of course, but the cottage that helped to start all this may be lost to history. My dad, again:

Went back there a few years ago, circled the whole damn lake and couldn’t find the cottage.  Probably just as good; it lives best in my memory!

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It’s still hotter than heck here in eastern Pennsylvania — forecast to reach 90 degrees all but one day this coming week.

As payback, perhaps, for our record-setting snow of January, we’re now getting plenty of summer. Summer enough for everyone.

Well, it says here that our visit to the beach last time around wasn’t nearly long enough. So, like Frankie and Annette, we’re going back.

Except we’re going back a few years earlier, and to a different beach. Perhaps you’ve been to this one. A lot of people have.

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Note the two young ladies in the brochure trying their skill at archery. It is 1958, and Katniss Everdeen has not yet been imagined. Neither have the New York Mets, but the Yanks are sitting pretty in first place.

I’m not sure why the Hope Street Blumenaus went to Jones Beach State Park, on Long Island, when they could have gone to coastal beaches closer to home in Connecticut. (They could also have hitched a ride to Rockaway Beach … though that trip hadn’t been imagined in 1958, either.)

Jones Beach is a draw for people throughout the New York area. According to Wiki, it’s the most-visited beach on the East Coast. To me, that just screams mad crazy hassles with traffic and parking and finding towel-space.

But, sometimes, the biggest tourist spots seem more desirable because they’re so popular. It is only the sourest and most reticent of us (I am looking in the mirror here) who avoid going places because they draw crowds. To many, the place with all the people is the place to be.

Also, a check of the calendar reveals that Aug. 19, 1958, was a Tuesday. My grandpa might not have been quite so thrilled about going to Jones Beach on a summer Saturday. But Tuesday? Sure, that might be a little more manageable and a little less crazy.

So, off went the bridge-and-tunnel Blumenaus to the big city …

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See? The big city. (I’m too slack to figure out which bridge this is, but I’m sure it’s some span whose name lives in regional traffic-report infamy.)

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Jones Beach’s famous water tower, seen through the windshield of the Ford du jour.

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Compare this to what you’d wear to the beach today.

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My grandpa looks like Marcel Proust at a Parisian sidewalk cafe, not a dude at the freakin’ beach. My grandma’s conical sun hat (I said “conical,” not “comical”) is also smart and styled for the season, in adspeak.

Once the Blumenaus of Hope Street finished their travel and food, and finally got to the beach, it appears that they chose a pretty good day to go. Sunny and not too crowded at all.

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The people at far left are fully dressed; everyone else is in beachwear. Maybe a dressing room sits somewhere between the two sides.

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The dude in the barrel is so charming, it’s easy to miss the wave and the “JB” set into the ironwork on the other side of the pole.

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A pic to prove that someone from the Blumenau family actually put on suits and went into the water. My aunt is at the center of the photo, in the yellow swim cap, and my dad is to her right.

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One of potential historic value: Wiki says there used to be two pools at Jones Beach (east and west). The west one is still in operation but the east one is closed. Wonder which one this is? It’s a little crowded at the right-hand side of the photo but it looks like things aren’t too nuts here either.

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One last from the big trip. Of course my grandma and great-grandma stayed clear of the water. My grandma’s smile indicates that she’s perfectly fine with that. They’re sharing a bench with strangers. The family-history buff in me wonders who they are; I wish I could find their grandson or granddaughter on the ‘Net and say, “Hey, you might like to see this picture.”

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1963 was a pretty good year — dare one say, a high-water mark? — in the history of American beach culture.

The summer of ’63 has been pegged as the birth of the beach party movie trend, with the movie “Beach Party” leading the way.

The third of three Gidget movies was in theaters that summer too, and the third of six original Gidget novels could be found in bookstores.

On the radio, The Beach Boys were churning out Top Ten singles and albums, like the anthemic “Surfin’ U.S.A.,” “Surfer Girl” and “Be True To Your School.”

Lesser California acts had a pretty good summer too. In the week ending July 20, 1963, Jan and Dean’s “Surf City” (co-written by the ubiquitous Brian Wilson) became the first surf song to hit U.S. Number One.

In that sand- and sun-kissed summer, the Blumenau family of Hope Street was fortunate enough to have an ocean close to home. And while they weren’t surfin’, like Cal-i-for-ni-a, they enjoyed escaping the summer heat with a sedate, well-covered trip to the seaside.

This week we go with them to a semi-historic location that’s still around, and is probably packed as you read this:

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July 3-4, 1963. Yanks win and stay in first; Mets lose and stay in last.

A town or two up the coast from Stamford is Sherwood Island State Park, in the town of Westport.

According to various sources, the park on Long Island Sound was Connecticut’s first state park, with the first land purchases beginning more than 100 years ago. You can swim, picnic, bird-watch and fish there.

You can also see the New York skyline from parts of the park, which only adds to its summery appeal.

Nothing makes a cold lemonade taste sweeter, or a breath of sea air feel more refreshing, than seeing the sweltering city a stone’s throw away and knowing you’re not stuck there in a fourth-floor walkup or a traffic jam.

(On a more somber note, local residents gathered at the park on 9/11 to watch the aftermath of the attacks, and the part of Sherwood Island that faces Manhattan is now home to a living memorial to those who lost their lives that day. Having noted that, we return to the beach-crazed Camelot summer of ’63.)

What did the Blumenaus of Hope Street do at Sherwood Island on July 3, 1963?

The family’s worldly-wise 20-year-old son smoked a cigar, for one thing …

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Sorry, Dad. Love ya, but I have no idea what the hell you’re doing in this pic.

… they ate marshmallows …

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My dad appears to be playing chubby bunny here.

… and, they ate 39-cent Wise potato chips.

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My dad and aunt wore their bathing suits, and no doubt they enjoyed the water. I’m guessing my grandfather didn’t feel like bringing his camera down to the seashore to get pix. Didn’t want to risk getting salt water in the works, most likely.

This was not the family’s first or only visit to Sherwood Island; the pic below was labeled “Probably Sherwood Island ’58” by my dad, and shows my grandpa in full beachside grilling mode.

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It’s fun being the paterfamilias sometimes. God forbid you cook your hot dogs directly over the coals, though.

I’m not near a beach this holiday weekend, but these pictures bring back the feeling of sand in sneakers, and the cries of birds, and the sweep of tides … without the hassle of finding a beachside parking spot. A pretty sweet deal, all in all.

Pardon me while I put on some Beach Boys …

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